No matter how good your product or service is, success all comes down to the interaction between your customers and your employees
It's a fact: customers have a choice. The difference between making a sale and earning a repeat customer or having the customer walk out the door empty-handed, will often come down to the level of service they receive.
Employees can be unpredictable: Training, High Turnover, lack of Standards, Passive Mid-Management and Hiring Practices can all contribute to employees who may not support the same vision you have for a customer experience. On paper, you've clearly set goals for how you would like your customer to be treated. The problem is, often this vision of customer-centricity doesn't translate down to the shop floor, and customers receive less-than-exemplory service.
Our practice:
Customer Expectation Management delves deep into your business to understand who your unique company is and who your target customers are. We then develop methods to align your service methods to best serve these customers and help define what the ideal customer experience is. Armed with this, we then map out the "perfect storm" of Standards, Training programs and Hiring Strategies to help you ensure you hire the right staff, train them well and provide a set of measurable, predictable and attainable Standards to drive your business with.
We then do initial and recurrent Training with both your employees and your managers as well as conduct ongoing re-evalutions to ensure your Customer Service scores continue to excel. And that transalates into increased sales, increased customer loyalty and increased brand development. Perfect.
Here are our 4 key steps in a Customer Expectation Management:
Mystery Shopping
Our expert shoppers give you a 'customer-eye-view' of how the shopping experience is at your company
Process Audit
We check the back-end to be sure that the processes used by your staff are efficient and supporting your business
Recommendations
A summary of process gaps from recognized best practice, which represent opportunities for improvement
Implementation
Once we've determined the baseline, we'll stick around to implement our innovative and sensible recommendations